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Client:

RED6AR

RED6AR

Content

Creative Direction

Visuals & Vfx

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THE BRIEF:

We were approached by RED6 as the company was looking to enter their Series A raise, however they had no media, no website, and crucially... no product. The only asset they had were rough conceptual drawings and a very basic prototype. They needed to showcase the vision for their technology and how it worked in real-world scenarios - made even more complicated by the fact that they build AR technology for aerospace and aviation industries.

APPROACH:

To build the vision and use case for their products we had to enact real-world dogfighting scenarios using their custom Berhut 360 plane, as well as cruising, high-end shots in order to lay motion graphics over the top. To do do, we had to track down and fly in the fastest skydiving plane in America, with an open door to shoot out of - as the cruising speed of the Berkhut was beyond that of a traditional helicopters capabilities.

THE RESULT:

We produced a hero brand film for RED6, as well as a custom built website, and a conetnt pool to be used in future marketing material that would last them 3 years. In that time, RED6 went on to raise their Series A and B, taking them to a post money evalution of $300m USD.

“The Podium team managed to creatively bring to life our product, despite it not existing yet. The media and marketing tools they created helped secure us Series A investment and beyond. Within two years, we've gone from a $5m valuation to over $300m.”

Nick Bicanic

Nick Bicanic
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RED6 AEROSPACE

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