California Road Trip

Scout Motors needed it's first ever piece of automotive content since the 1980's. Podium were approached to craft a content bank utilising one of their historical vehicles for use in upcoming campaigns.

We shot across two days in the Palm Desert area, crafting both a visual narrative for a standalone asset, as well as a mass content bank of mood driven shots, vehicle tracking shots, lifestyle and brand imagery.

Scout has used this footage in their content bank for the past three years, from nationwide TV commercials to online documentaries and campaigns.